Sports and fashion brand, adidas, has opened a flagship store in Lagos State, Nigeria; its largest and first-of-its-kind store in whole of West Africa.
In a statement issued by the fashion and sports brand, adidas revealed that the Lagos Flagship is the fourth adidas store to open in partnership with BrandCo in Nigeria. It stated that the flagship store would provide an immersive and community-driven shopping experience for only exclusive adidas collections.
It was made known that Nigerian architect and Founder of cmDesign Atelier, Mr. Tosin Oshinowo, conceptualized the adidas Lagos Flagship.
“The building’s façade and design draws inspiration from iconic Lagos’ Makoko corrugated roofing, and the design incorporates innovative building materials and energy-efficient systems,” it stated.
During the opening of the official flagship store, guests were treated to performances by local sports freestylers, jogglers and experienced immersive creative installations by local artists, Osa-7, Chinelo Ezewudo, Gbolahan Ayoola and Dennis Osadebe.
The statement read, “The adidas official Lagos Flagship store features a wide selection of sport, lifestyle footwear, apparel and accessories for men, women and children, and includes sought-after collab collections. Built with inclusivity in mind, the adidas Lagos Flagship is a shopping destination and a community hub featuring a sports café and basketball court to merge sport and fashion in one location.”
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